How does an online business effectively establish online presence? Online presence is where the rubber meets the road, often the deciding factor separating the haves from the have-nots. The irony in this topic is that the solution is elementary and simple. Complications arise out of trying to dodge the obvious which can’t be ignored. So, how do you get good online presence? Simple! Obvious! Just hop up on stage! And where exactly is this “stage”? Simple! Obvious! In blogs, multimedia postings like YouTube and other arenas of personal participation. Many successful businesses have found optimal value in utiilizing multimedia to enhance their presence. You’ll find them on YouTube, Google, Metacafe, Yahoo, Revver, Shortbrain.tv (formerly BlipTV) and iFilm. Does that take courage? You bet! Does it promote online presence? You bet! Will any other tactic short of this fall short in the arena of optimazation? You bet! So what are you waiting for? Go ahead, be brave, and hop up on stage (but do a little rehearsal first)!
