Millions of domain names abound ripe to be sold on the market. Let’s agree on one thing: at least a half of the names out there aren’t worth reg fee. It never ceases to amaze me how people come up with names. Domainers have an uncanny ability to “bond” with their “creations” and instead of being a purely market-centered capitalistic venture the relationship between domainer and their creation becomes, all too often to their ultimate disadvantage, an intimate thing going nowhere fast. All one has to do is peruse the endless streams of names and one can only marvel at the knack some domainers have for investing in names that have solid propensity for NO VALUE. Is this a phenomenon that can be correlated to IQ? Probably so. In any event, names that have historically succeeded and will continue to succeed financially in the domain name market are names with certain durable qualities and a rather close-knit agenda of similar traits. Summarily – most just make sense, either in terms of keywords or in the aesthetic sense of their arbitrariness. It doesn’t take a genius to figure out which names may have potential and which do not but it takes attention, not only to today’s paradigms, but also the ability to project oneself into the future and predict upcoming paradigms in order to be close as possible to the top of one’s game. And while we’re talking predictions and paradigms, the savvy internet entrepreneur always keeps one thought before him or her at all times during the day – the only consistency now or to come is CHANGE and to survive one must adapt to it quickly. Does this involve scattering one’s eggs from a singular basket? Why yes. Does it even involve entertaining the hypothetical that, in five more years, all extensions could be a thing of the past? Quite possibly, but until we catch wind of it, .com is still the best and the market out there in full array certainly tends to agree.
