Establishing Online Presence: Do you need to sell the family farm?

How does an online business effectively establish online presence? Online presence is where the rubber meets the road, often the deciding factor separating the haves from the have-nots. The irony in this topic is that the solution is elementary and simple. Complications arise out of trying to dodge the obvious which can’t be ignored. So, how do you get good online presence? Simple! Obvious! Just hop up on stage! And where exactly is this “stage”? Simple! Obvious! In blogs, multimedia postings like YouTube and other arenas of personal participation. Many successful businesses have found optimal value in utiilizing multimedia to enhance their presence. You’ll find them on YouTube, Google, Metacafe, Yahoo, Revver, Shortbrain.tv (formerly BlipTV) and iFilm. Does that take courage? You bet! Does it promote online presence? You bet! Will any other tactic short of this fall short in the arena of optimazation? You bet! So what are you waiting for? Go ahead, be brave, and hop up on stage (but do a little rehearsal first)!

Meta-Tags…I hope you know what they are!

 

 

 

If you have a website and aren’t familiar with meta-tags, I would encourage you to become familiar with them! Meta-tags are the little hidden communicator codes that send “messages” to search engine crawlers and spiders that collect and index websites. If you’re having a problem with traffic on your website, you should check out your meta-tags. Could be an indexing problem. To facilitate indexing by search engines, update your meta-tags on each page of your website; include the main search topics in the first few lines of text on the home page (default or a/k/a “index”) and don’t forget your search engine submission forms! (Note: If you’re working off a master dynamic template and enter meta-tag keywords on that “page”, by default those meta-tags will appear on every other page of the remaining pages of your website. This is what you DO NOT want.Instead, beginning with your “Home Page”, hand-tailor the most relevant keywords in the meta-tag section that best describe the content and function of each page of your website. The search engines also pick up on this distinction too so be very attentive and hand-tailor the meta-tags for each individual page of your website!