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Archive for the ‘Managing Your Time’ Category
Flexlists « Webosphere : Internet, RSS, web 2.0
September 4, 2007Time to Examine YOUR Website: What Image Are You Projecting?
August 18, 2007Attentive viewers of my website may have noticed that the following point I make here also has appeared on at least one former website of mine. As a personal rule, I seek to avoid redundancy as it eats up valuable time. However, due to the major significance of the following point (correcting your website of harmful typos) I felt compelled to restate it again. If this comment saves just one person the embarasssment and agony of dealing with website typos or other snafus then I consider it worth it. And so here is the comment:
Every time I visit a “professional website”, examining large print, fine print, policies and the like, and notice glaringly obvious typos, it makes me wonder at least two things: One, have the owners taken time to even proofread their own site; and two, what do these “mistakes” “tell” me about the company? Are they forgivable flukes or flagship indicators of sloppy company practices? Of course occasional typos will slip in to even the best websites, (this one not excluded) but an overabundance of them paired with mismanaged verbage can plant legitimate doubt in the minds of potential (and existing) customers as to the company’s level of professionalism, awareness, credibility and care. Our job is to keep you off the hook here. We review your entire website, advise you of typos and formatting snafus and work to get them fixed to keep your image looking fine and groomed in your customers’ eyes, because, let’s face it, with competition being what it is these days, those are the only eyes that matter. Please remember this little motto: “Everything counts.” You can boast the best products in the world or tout excellent services, yet if your website reflects inattention it can quickly mock those pronouncements, drive away market share and pull the plug on profit. (Well, somebody needs to tell you.) Beyond full site proofreading, we can also create catchy brand mottos, unique by-lines, perform section editing and write or rewrite your entire website*, based on your goal targets and preferences, and you get to bask in the credit. I am a published author with over 30 years of writing experience. We offer a full money-back satisfaction guarantee.
