Let’s entertain a hypothetical: For every 1000 website business startups today, 90% lack sufficient capital to compete. Well, how much working capital does one need to truly compete? $100? $1,000? $10,000? Just as those “couch potatoes who sit glued to the boob tube” some “web entrepreneurs” stand back and secretly disdain, could it be that the chair in front of your monitor is indeed something akin to a “couch” and that many good faith entrepreneurs today are beset by the same plagues that face the TV couch potatoe crowd? I.E. tons and tons of media hype pumped out by well-groomed professionals with no other purpose than to install (or reinstall) the scarcity mentality and promote a barage of virtually worthless quick fixes. Could it be that some of the “internet information gods” we adore and so readily set our mental antennae to are nothing more than snake oil peddlers with logistical savvy working diligently to “scare” the market (internet business) out of a buck (or two or ten thousand)? For example, presently feeding among all web intrepreneurs is the basest and most vile of all internet business fears, i.e. that one may be relegated to a virtual “non-presence” on the internet unless one aptly subscribes to the doing of A,B,C, and D. At this point the door swings wide and we get to sniff the snake oil of promise and prosperity for only X amount of dollars per month as supported by all the latest charts and bean-counter data. Adding up the potential cost of A,B,C and D, we may discover, oh, that isnt too much for the “promise” of a successful online presence, or, perhaps like the remaining 90% who nourish dreams of internet success without the currrent presence of capital for funding A,B, C and D, we may say “ouch” and move on to more realistic endeavors like finding and mowing a lawn. But what if we instead believe that internet success has startling similarities to all successes in general and that substantial capital alone or the absence of it is not in and of itself required for legitimate success and neither is subscribing to the “Pro Version” of A,B,C or D. Is there any merit to this belief and are there any relevant examples of relatively recent online entreprenurial successes to back it up. Let’s take a closer look at the scarcity mentality and see how it affects the trend of internet snake oiling. Let’s look at the substance of proven techniques and determine how to most cost-efficiently arrive at the root of the solution without blindly subscribing to the snake oil frenzy that grows exponentially by the moment. Comment.
